Influencer Marketing Agency Services in Singapore
Influencer Marketing That Converts, Not Just Reaches
Connect your brand with Singapore creators who drive real purchases on TikTok Shop and Shopee.
Find the right Singapore creators for your next campaign
Talk to a team that has run influencer campaigns on TikTok Shop and Shopee in Singapore, and knows which creators actually move product.
The creator who looks right is not always the one who sells
Most brand managers in Singapore have seen this play out: a creator with strong follower numbers posts about a product, the content looks polished, and the sales barely move. Follower count is not a conversion signal. What matters is whether a creator's audience is primed to buy in the category you are in, on the platform you are selling on. Confetti matches brands with creators based on platform-specific conversion fit, not just reach or aesthetics. For TikTok Shop and Shopee campaigns, that distinction is what separates a campaign that performs from one that just looks good in a report.
End-to-end management means you hand it off
Raj's problem is not just finding creators. It is the entire operational chain: briefing, contracting, content review, posting schedules, live coordination, and performance tracking. Confetti manages all of it. As a social media marketing agency in Singapore with a specific focus on social commerce, the team handles KOL and influencer campaigns from creator selection through to reporting. You stay involved at the decisions that matter, and you are not chasing down deliverables or decoding platform dashboards at midnight.
Platform access that most agencies cannot replicate
Being an official TikTok Shop Partner and Shopee MCN agency is not a badge on a website. It means direct platform relationships, earlier access to campaign tools, and the ability to connect brands into creator networks that are not publicly listed. For a brand launching on TikTok Shop in Singapore, that infrastructure shortens the ramp considerably. Official partner status also means Confetti is accountable to platform standards, which filters out the shortcuts that get accounts flagged or campaigns pulled.
ROI is the metric, not impressions
Confetti positions itself as a performance-focused partner, which means the campaigns are built around measurable sales outcomes. That includes UGC content that feeds product pages and paid social, KOL campaigns tied to trackable purchase events, and livestream commerce on TikTok Shop and Shopee where conversion from a single session is the goal. If your boss asks what the influencer side is producing, the answer should be a number, not a screenshot of someone holding your product.
The creator who looks right is not always the one who sells, and in Singapore's social commerce market, that distinction is what separates a campaign that performs from one that just looks good in a report.
Singapore's social commerce market is one of the most competitive in Southeast Asia, with TikTok Shop and Shopee both running aggressive creator ecosystems. Getting influencer marketing right here means knowing which creators have audiences that actually buy, not just scroll. Confetti is based in Singapore and operates as an official TikTok Shop Partner and Shopee MCN agency, which means the relationships and platform access are already in place.
- Singapore is one of Southeast Asia's most active social commerce markets, with TikTok Shop and Shopee both running competitive creator ecosystems.
- Singapore consumers are highly digitally active, making creator-led content on TikTok and Shopee a primary purchase discovery channel.
How an influencer campaign works with Confetti
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Brief us on your brand and goals
You tell us what you are selling, where you are selling it (TikTok Shop, Shopee, or both), and what a good result looks like. We ask about your category, your current platform setup, and any past campaign experience. No lengthy onboarding forms: a single conversation is usually enough to scope the campaign.
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We identify and vet the right creators
Using our existing creator network and platform relationships, we match your brief to KOLs and influencers whose audiences align with your category in Singapore. This is not a spreadsheet of names you then have to evaluate yourself. We present a shortlist with the reasoning behind each recommendation, and you approve the direction.
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Confetti manages the full campaign operation
From creator briefing and content review to posting schedules and live session coordination, we run the operational side. For brands that also need broader social media support, that work runs in parallel. You review and approve content at key checkpoints without having to manage the day-to-day.
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Campaigns go live on TikTok Shop or Shopee
Creator content and any livestream sessions go live on the agreed schedule. For livestream commerce, Confetti handles scripting, hosting, and studio setup where needed. The campaign runs with the platform infrastructure of an official TikTok Shop Partner and Shopee MCN agency behind it.
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You get performance data tied to sales
After the campaign, you receive reporting focused on what converted, not just what was seen. The goal is to give you a clear answer to the question your CEO will ask: what did this produce? Results feed directly into decisions about the next campaign cycle.
Benefits
Creator network already in Singapore
You are not starting from scratch. Confetti's existing relationships with Singapore-based KOLs and creators mean no cold outreach or guesswork on who is available, relevant, or reliable in your category.
Official TikTok Shop and Shopee access
As an official TikTok Shop Partner and Shopee MCN agency, Confetti has platform-level access that independent agencies and in-house teams typically do not, including creator networks not publicly listed.
Full campaign operations handled
Briefing, contracting, content review, scheduling, live coordination, and reporting are all managed by Confetti. You are not the project manager of a campaign you did not have time to run.
Sales outcomes, not vanity metrics
Campaign reporting is built around purchase conversion and revenue contribution, not follower counts or impressions. If the campaign is not moving product, that shows up in the data, and the next cycle is adjusted accordingly.
Cross-category experience in Singapore
Confetti's client roster spans beauty, health supplements, financial services, footwear, edtech, and travel, including brands such as Nippon Paint, Bata, Owala, and Pelago by Singapore Airlines. Category breadth means the team has seen what works across different product types and audiences.
Who this works for in Singapore
Brand manager launching on TikTok Shop Singapore
A brand with an established offline or e-commerce presence decides to open a TikTok Shop Singapore storefront and needs creator-driven traffic fast. They do not have an internal influencer team and cannot afford to spend three months testing creators manually. Confetti brings an existing creator network and official TikTok Shop Partner access, compressing the setup time and connecting the brand to creators who have already demonstrated purchase conversion in the relevant category.
Overseas brand entering the Singapore market
A Chinese consumer brand with strong domestic sales wants to establish credibility and sales volume in Singapore before expanding further into Southeast Asia. The challenge is not product quality but local relevance: Singapore consumers respond to specific creators, content styles, and platform formats. Confetti's local expansion service is built for exactly this, pairing overseas brands with Singapore-native KOLs and managing the full campaign in-market.
Health or beauty brand scaling Shopee sales
A health supplement or beauty brand already selling on Shopee wants to use UGC and KOL content to increase conversion on their product listings and drive traffic from social. Confetti operates as a Shopee MCN agency, which means the creator relationships and content workflows are already optimised for the platform. Brands like EHP Labs are among those Confetti has worked with in this category.
Financial services brand seeking social commerce reach
A fintech or financial services brand in Singapore needs to reach younger, digitally active consumers without relying solely on paid media. Influencer marketing on TikTok, handled through a performance-focused agency, gives them creator-led content that explains complex products in formats the audience actually watches. Confetti has worked with brands including Bybit in this space, demonstrating that the approach extends well beyond physical consumer goods.
Common questions about influencer marketing agency services in Singapore
How quickly can a campaign go live?
Once the brief is agreed and creators are approved, Confetti manages the operational timeline from there. The exact duration depends on campaign scope, but working with an agency that already has active creator relationships in Singapore removes the longest part of the lead time for most brands.
Do you work with brands that are new to TikTok Shop?
Yes. A significant part of Confetti's work is helping brands establish their TikTok Shop presence from the ground up. Official TikTok Shop Partner status means the team has direct platform access and can guide setup alongside the influencer campaign itself.
Can you help an overseas brand enter the Singapore market?
Confetti offers a specific Local Expansion service for overseas brands, particularly those from China, looking to grow in Singapore. This includes pairing the brand with Singapore-native KOLs and running the full campaign in-market, so the brand does not need a local team to execute.
What platforms do you run influencer campaigns on?
Confetti runs campaigns primarily on TikTok Shop and Shopee, where the agency holds official partner status. Campaigns span KOL and influencer content, UGC creation, and livestream commerce, depending on what the brand's sales goals require.
Stop going into that meeting without an influencer plan
If you are staring down a TikTok Shop launch with no influencer plan in place, that is exactly the situation Confetti is built for. Reach out and tell us what you are working with. We will tell you what is realistic, what we can run, and how fast.