Social Media Marketing Agency Services
Your Social Media Marketing Agency for Real Commerce Results
TikTok Shop, Shopee, and Lazada campaigns built around conversions, not content for its own sake.
See how Confetti turns social commerce into measurable revenue
Talk to a team that lives inside TikTok Shop and Shopee and knows exactly what it takes to move product on both.
Engagement without conversions is just noise
A lot of brands in Singapore are in the same position: decent follower counts, reasonable engagement, and a social commerce revenue line that refuses to move. The problem usually isn't effort. It's that the tactics being used were designed for awareness, not for platforms where someone can tap and buy in the same session. TikTok Shop and Shopee operate on completely different conversion logic than Instagram or Facebook. Content that performs well on one does almost nothing on the other. If you've been adapting a general social media playbook to these platforms, that's likely why the numbers aren't there yet.
Platform expertise is the only thing that transfers
Confetti operates as an official TikTok Shop Partner and Shopee MCN agency. That's not a badge for the website. It means the team has direct platform access, category-level data, and working relationships with the creator ecosystems on both. When a campaign goes live, the strategy behind it was built for that platform's specific mechanics, not retrofitted from somewhere else. The brands on our client roster span consumer goods, beauty, health supplements, financial services, footwear, edtech, and travel. Owala, Nippon Paint, Bata, EHP Labs, Pelago by Singapore Airlines, and Bybit have all come through this approach.
Three channels, one performance-focused system
The services Confetti offers aren't standalone tactics. They work together. Livestream commerce handles the highest-intent moment: a live show on TikTok Shop or Shopee where a host, a script, and a production setup are all working toward one outcome: someone buying. KOL and influencer marketing builds the pipeline that feeds those shows and keeps the brand visible between them. UGC creation fills in the content layer that makes everything feel credible rather than produced. Each channel is measured against sales outcomes, not reach or impressions alone.
What full-service actually means for a livestream
Running a shoppable livestream isn't just going live on a phone. Confetti manages the full production and strategy: scripting, hosting, studio setup, and the platform-side configuration that affects whether a show converts or disappears into the feed. The difference between a show that drives revenue and one that doesn't is usually in the details most brands don't know to think about until after the first failed attempt. Having a team that has done this across multiple categories means those lessons are already built into the process before your first show.
Overseas brands have a specific path in
For brands coming from outside Singapore, particularly those expanding from China, the challenge isn't just marketing. It's understanding a new consumer, a new platform landscape, and a new regulatory environment at the same time. Confetti's Local Expansion service is designed specifically for this scenario: getting an overseas brand positioned and selling in the Singapore market without having to learn everything from scratch. The same performance-first methodology applies, but the starting point accounts for where the brand is actually coming from.
The brands watching their competitors' livestream numbers climb aren't losing because of effort. They're losing because social commerce has its own conversion logic, and generic social media tactics don't transfer.
- Official TikTok Shop Partner and Shopee MCN agency based in Singapore
- Full livestream production including scripting, hosting, and studio setup
- KOL and influencer campaigns measured against sales outcomes, not impressions
- UGC creation that supports conversion across TikTok Shop and Shopee
- Local Expansion service designed specifically for overseas brands entering Singapore
How a Confetti campaign comes together
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Define the sales objective
The starting point is always the commercial outcome you need, not a content brief. Which platform, which product category, what conversion target. This shapes everything downstream, from creator selection to livestream format to UGC style. Brands that have tried to reverse-engineer ROI from a content-first brief know why this order matters.
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Build the channel mix
Depending on your category and platform presence, Confetti recommends the right combination of livestream commerce, KOL campaigns, and UGC production. Some brands need all three running together. Others are better served by going deep on one channel first. The recommendation is based on what your category data and platform mechanics support, not a default package.
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Match creators to your brand and audience
Confetti connects brands with creators from within the TikTok Shop and Shopee ecosystems who are relevant to the product category and the target consumer. Creator selection is driven by conversion track record, not follower count alone. For livestream shows, this includes identifying and briefing the right host for your product.
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Produce and go live
For livestream campaigns, Confetti handles scripting, hosting, and studio setup. For KOL and UGC campaigns, the team manages production and delivery. The full production and strategy is managed end-to-end, so the brand isn't coordinating between five different vendors to get one show live.
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Measure against revenue outcomes
Performance is tracked against sales metrics, not vanity metrics. After each campaign or live show, the data feeds back into the next one. The goal is a measurable improvement in conversion, not a report full of impressions that don't connect to anything in your P&L.
Benefits
Official platform partner status
Confetti is an official TikTok Shop Partner and Shopee MCN agency, which means platform-level access, data, and creator relationships that an independent agency or in-house team can't replicate.
End-to-end livestream production
Scripting, hosting, and studio setup are all handled by Confetti. The full production and strategy behind every live show is managed in one place, not split across multiple vendors.
Creators selected for conversion, not reach
KOL and creator matching is driven by relevance to your category and conversion track record on the platform, not follower count or surface-level brand fit.
Multi-category client experience
The client roster spans consumer goods, beauty, health, fintech, footwear, edtech, and travel. Brands including Owala, Nippon Paint, Bata, EHP Labs, Pelago by Singapore Airlines, and Bybit have all been through this approach.
Local Expansion for overseas brands
Brands entering Singapore from overseas, particularly from China, have a dedicated Local Expansion service that accounts for the specific differences in Singapore's market rather than applying a one-size-fits-all launch playbook.
Brands that fit this model well
Consumer goods brand on TikTok Shop Singapore
A mid-sized consumer goods brand with a TikTok Shop presence but flat conversion rates. The brand had been posting content regularly but hadn't run structured livestream shows or worked with category-relevant KOLs. Confetti builds a campaign that combines scheduled live shows with creator-driven UGC to fill the funnel between shows. The full production cycle is managed by Confetti, from scripting to post-show performance review, so the brand team isn't pulled into execution.
Health and beauty brand entering Shopee
A health supplement or beauty brand that sells well offline but hasn't cracked Shopee's social commerce layer. The platform has its own creator ecosystem and live commerce mechanics that differ from TikTok Shop. As a Shopee MCN agency, Confetti connects the brand with relevant creators and manages the live commerce strategy specific to Shopee's format, rather than applying a generic influencer marketing approach.
Chinese brand expanding into Singapore
An overseas brand from China with a proven product but no existing presence in the Singapore market. The challenge is simultaneous: build brand credibility, identify the right local creators, and start generating sales on TikTok Shop or Shopee. Confetti's Local Expansion service addresses this as a single integrated engagement rather than a series of disconnected agency briefs, accounting for the specific differences in Singapore's consumer behaviour and platform landscape.
Financial services or edtech brand on social commerce
Not every brand on social commerce is selling a physical product. Financial services firms and edtech companies need social commerce reach and credibility without the product demonstration format that works for consumer goods. Confetti has worked with brands including Bybit and Pelago by Singapore Airlines, demonstrating that the performance-driven methodology applies across categories beyond physical retail.
Common questions about social media marketing agency services
What makes Confetti different from a general social media agency?
Confetti is focused specifically on social commerce, meaning platforms where content and purchasing happen in the same session. As an official TikTok Shop Partner and Shopee MCN agency, the team works within the specific mechanics of those platforms rather than applying a general social media approach. The focus is on sales outcomes, not reach or engagement metrics alone.
Does Confetti handle the entire livestream, or just the strategy?
Confetti manages the full production and strategy behind shoppable livestreams, including scripting, hosting, and studio setup. Brands don't need to coordinate separate production vendors. The end-to-end management is part of how the service is structured.
Which platforms does Confetti work on?
The core platforms are TikTok Shop and Shopee, where Confetti holds official partner status. Campaigns are also run across Lazada and other social commerce channels depending on the brand's category and audience. Platform selection is part of the initial strategy discussion, not a fixed default.
Can Confetti help a brand that's new to the Singapore market?
Yes. Confetti offers a Local Expansion service specifically for overseas brands, particularly those from China, looking to enter and grow in Singapore. The service addresses both the marketing and the market-entry dimensions together, rather than treating them as separate problems.
Stop watching competitor livestreams outperform yours
Confetti works with consumer brands across Singapore to build social commerce campaigns that convert on TikTok Shop, Shopee, and Lazada. If you're ready to move from sporadic content to a performance-driven system, get in touch and we'll talk through what that looks like for your category.