Influencer Marketing Agency Services
Influencer Marketing Agency Services That Manage Themselves
From creator sourcing to campaign reporting, Confetti handles the full process so your budget works harder.
Run influencer campaigns that convert, not just impress
Connect with creators who've already moved product for brands like yours.
The part that usually goes wrong first
Most brands don't fail at influencer marketing because they picked the wrong platform. They fail because they handed a brief to a creator and assumed the rest would follow. No conversion tracking. No content direction. No accountability for whether the post actually moved product. Confetti operates as a performance-driven partner, not a talent directory. When you work with us, you're not getting a spreadsheet of handles and a handshake. You're getting a team that manages creator selection, briefing, content review, and results measurement, start to finish. That's what end-to-end actually means in practice.
Creators matched to your category, not just your budget
Confetti works with KOLs and creators across health, beauty, lifestyle, consumer goods, financial services, edtech, and travel. Brands including Owala, Nippon Paint, Bata, EHP Labs, Pelago by Singapore Airlines, and Bybit have run campaigns through us. That spread matters because matching a creator to a brand category is where most generic agencies get it wrong. A beauty KOL who converts on skincare doesn't automatically work for a supplement brand. We know the difference, and we select accordingly. For brands also exploring social media marketing beyond influencers, that category knowledge carries across every channel we run.
Platform expertise that goes beyond posting
Confetti is an official TikTok Shop Partner and Shopee MCN agency. That's not a badge for the website; it means we have direct platform relationships, access to creator networks within those ecosystems, and a working understanding of how the algorithms reward content that's built for commerce. TikTok Shop and Shopee aren't just distribution channels here. They're the environments where influencer content and purchasing happen in the same moment. Running a campaign without understanding that friction point is how brands end up with high reach and flat sales.
ROI measurement, not vanity metrics
Reach and impressions tell you the campaign ran. They don't tell you whether it worked. Confetti measures influencer campaigns against conversion and revenue outcomes, which is the only number that matters to a marketing manager defending a budget. We track what converts, not just what gets seen. That orientation toward measurable sales growth is what separates a performance-focused agency from a traditional creative shop. If your boss is asking for results by next quarter, that's the framing you need going into this.
A creator who genuinely understands your product converts better than one who posts generically, and that match is the step most brands are least equipped to make alone.
- Official TikTok Shop Partner and Shopee MCN agency in Singapore
- End-to-end influencer campaign management including creator sourcing, briefing, and reporting
- Campaigns measured against conversion and revenue, not reach alone
- Client roster spans beauty, health, consumer goods, financial services, edtech, and travel
- Local Expansion service for overseas brands entering the Singapore market
How an influencer campaign runs with Confetti
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Brief your goals and category
You tell us what you're selling, who you're selling to, and what a successful campaign looks like in your terms. Revenue targets, platform focus, product category, timeline. We work from your actual business objective, not a generic campaign template.
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Confetti selects and vets creators
We identify KOLs and creators whose audiences match your category and whose content history shows real conversion, not just follower counts. Creator selection is where the campaign is won or lost, and it's the step most brands are least equipped to do alone. We handle all outreach and negotiation.
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Brief, content direction, and review
Creators receive a structured brief aligned to your brand and the platform's content norms. We review content before it goes live to make sure it represents your product accurately and is built to convert. You stay informed without having to manage every creator relationship yourself.
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Campaign goes live across platforms
Content publishes on TikTok Shop, Shopee, or other agreed platforms. For brands running social media marketing alongside influencer campaigns, we can coordinate timing and messaging across channels. Shoppable content is deployed where your customers are already buying.
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Results measured against sales outcomes
We report on conversion and revenue metrics, not just reach. You get a clear picture of what the campaign delivered against the goals you set at the start. That reporting is what you bring back to your boss.
Benefits
End-to-end campaign management
Confetti handles creator sourcing, briefing, content review, and results reporting. You don't manage individual creator relationships or negotiate contracts yourself.
Official TikTok Shop and Shopee access
As an official TikTok Shop Partner and Shopee MCN agency, Confetti has direct platform relationships and creator network access that most agencies don't.
Category-matched creator selection
Creators are matched to your specific product category, not just your audience size target. Category fit is the single biggest driver of conversion in influencer campaigns.
Revenue-focused reporting
Campaign results are measured against conversion and sales outcomes. Reach and impressions are not the primary metric -- what moved product is.
Proven across diverse brand categories
Confetti's client roster spans beauty, health, consumer goods, financial services, edtech, and travel, including brands like Nippon Paint, Pelago by Singapore Airlines, and EHP Labs.
Who runs influencer campaigns with Confetti
Consumer goods brand on TikTok Shop Singapore
A brand selling physical consumer products wants to build sales velocity on TikTok Shop but has no existing creator relationships in Singapore. Confetti sources and briefs relevant KOLs, manages the content and posting schedule, and tracks conversion directly through the platform. The brand's marketing manager gets campaign reporting tied to actual sales, not follower metrics. Brands like Owala and Bata have run this kind of campaign through Confetti.
Overseas brand entering the Singapore market
A brand from China looking to expand into Singapore needs local creator credibility and platform presence fast. Confetti's Local Expansion service covers influencer campaign strategy alongside platform setup, giving the brand a foothold with audiences who haven't encountered them before. Local creator relationships are what make an overseas brand feel native rather than foreign to Singapore consumers. This is one of the more complex briefs we handle regularly.
Health or beauty brand targeting Southeast Asian consumers
Brands like EHP Labs operate in a category where trust and authenticity drive purchase decisions. A creator who genuinely uses and understands the product converts better than one who posts generically. Confetti matches health and beauty brands with KOLs whose audiences are already primed for that category, and manages the campaign end-to-end. For brands also running broader social media activity, we align influencer content with the wider channel strategy.
Financial services or travel brand seeking social commerce reach
Bybit and Pelago by Singapore Airlines are not typical influencer marketing clients, but both have worked with Confetti. These categories require creators who can communicate credibility and nuance, not just enthusiasm. Campaign briefs for regulated or complex categories need tighter content oversight, which is exactly what Confetti's review process is built for.
Common questions about Influencer Marketing Agency Services
Does Confetti handle creator outreach and negotiation, or do I have to do that myself?
Confetti manages the full creator relationship, including sourcing, outreach, and negotiation. You don't need to approach creators directly or know the going rates for different tiers of KOL. That's part of what end-to-end campaign management means in practice.
Which platforms do you run influencer campaigns on?
Confetti runs campaigns primarily on TikTok Shop and Shopee, where it operates as an official TikTok Shop Partner and Shopee MCN agency. These are the platforms where influencer content and purchasing happen in the same environment, which is where conversion happens.
Can you work with overseas brands that are new to the Singapore market?
Yes. Confetti offers a Local Expansion service specifically for overseas brands, particularly those from China, entering Singapore. This includes influencer campaign strategy alongside platform setup, giving new entrants local creator credibility from the start.
How do you measure whether an influencer campaign actually worked?
Confetti measures campaigns against conversion and revenue outcomes, not just reach or impressions. Measurable sales growth is the primary metric we report on, which is what you need when you're defending a campaign budget internally.
Stop guessing which creators will actually convert for your brand
If you're managing a brand that needs real sales outcomes from influencer marketing, not just content volume, Confetti is built for that brief. Tell us what you're selling, what platform you're on, and what a win looks like for your team.