Confetti runs social commerce campaigns across TikTok Shop, Shopee, and beyond, measured against revenue outcomes, not reach.
See how performance-driven social commerce works for your brand
Tell us your sales target and we'll map the right mix of livestream, KOL, and UGC channels to hit it.
Most social spend fails because it measures the wrong things
Reach, impressions, and follower counts are easy to report and easy to inflate. What they don't tell you is whether anyone bought anything. Confetti's performance marketing approach starts from the opposite end: we define the sales outcome first, then build the channel mix, creator selection, and content strategy to get there. Every campaign, whether it runs through KOL partnerships, shoppable livestreams, or UGC content, is structured around conversion and revenue measurement, not vanity metrics.
Platform partnerships give campaigns a structural advantage
Being an official TikTok Shop Partner and Shopee MCN agency is not a badge. It means earlier access to platform features, direct support channels, and the ability to onboard creators into affiliate and commission structures that align their incentives with your sales targets. Creator-led affiliate campaigns on TikTok Shop, for instance, only work at scale when the agency managing them has the platform relationships to recruit, brief, and track dozens of creators simultaneously. That infrastructure is already built into how Confetti operates.
Three channels, one accountable strategy
Performance social commerce in Singapore typically runs across three interconnected channels: influencer and KOL marketing for brand credibility and audience reach, livestream commerce for real-time conversion, and UGC content creation for always-on product discovery. Confetti manages all three under a single strategy, so the creative assets produced for a KOL campaign feed the livestream, and the livestream clips become the next round of UGC ads. No channel operates in isolation, and no budget is wasted on content that doesn't connect to a purchase path.
Measurement built around what brands actually need to report
Performance reporting at Confetti works at three levels: individual creator performance (views, click-through, attributed sales), content performance (which formats and hooks convert best), and overall programme performance against the brand's revenue target. This structure means a marketing manager can walk into a budget review with numbers that map directly to business outcomes, not a deck full of engagement graphs. We track what matters and cut what doesn't, which is how campaigns improve over time rather than repeating the same spend with the same results. For brands also investing in social media marketing more broadly, this reporting framework connects paid and organic performance in one view.
Overseas brands entering Singapore get a faster path to market
For Chinese brands and other overseas companies entering Singapore, the performance marketing challenge is compounded by unfamiliarity with local consumer behaviour, platform mechanics, and creator ecosystems. Confetti's Local Expansion service addresses this directly: we handle platform setup, creator sourcing, content localisation, and campaign execution, so the brand's first Singapore campaigns are built on local insight rather than assumptions. The Singapore market rewards brands that feel native to the platform, and that's exactly what a well-executed performance campaign delivers.
The campaign that can't tell you what it sold isn't a performance campaign. It's a content budget with a reporting problem.
Singapore's social commerce market sits at the intersection of mobile-first shopping behaviour and platform-native content, with TikTok Shop and Shopee driving a significant share of consumer purchase decisions. Confetti operates as an official TikTok Shop Partner and Shopee MCN agency in Singapore, which means the platform relationships, creator networks, and compliance requirements are already in place when a brand engages us.
- Singapore's TikTok Shop and Shopee are primary social commerce platforms driving consumer purchase decisions.
- Confetti operates as an official TikTok Shop Partner and Shopee MCN agency based in Singapore.
- Singapore is a key market entry point for overseas brands, particularly those expanding from China into Southeast Asia.
How a performance campaign comes together
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Define the sales outcome
Before any creative work begins, we align on what success looks like in revenue terms: target GMV, conversion rate benchmarks, or cost-per-acquisition goals. This conversation shapes every decision that follows, from channel selection to creator brief. Starting from the outcome is what separates a performance campaign from a standard content campaign.
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Build the channel and creator mix
Based on the brand's category, target audience, and platform presence, we recommend the right combination of KOL marketing, livestream commerce, and UGC creation. Creator selection is matched to the brand's product and audience, not just follower count. We draw on our Shopee MCN and TikTok Shop Partner networks to identify creators whose audiences actually convert.
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Produce and launch content
Short video ads, UGC assets, and livestream productions are handled in-house, from scripting and hosting to studio setup. Content is built to platform specifications and optimised for the purchase path, whether that's a TikTok Shop product link or a Shopee listing. Every asset has a conversion function, not just a brand awareness function.
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Track performance in real time
Once campaigns go live, we monitor creator-level and content-level performance continuously. Underperforming formats are paused and replaced; high-converting hooks are scaled. This active management approach means the campaign improves during its run, not just in the debrief afterwards.
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Report and iterate
At the end of each campaign cycle, you receive a structured performance report covering individual creator results, content performance, and overall revenue outcomes. This report feeds directly into the next campaign brief, so each cycle builds on what actually worked. Brands running always-on influencer programmes benefit most from this compounding improvement.
Benefits
Sales outcomes, not just content
Every campaign is structured around a revenue target from the start. Conversion and GMV are the primary metrics, not reach or impressions, so the work is always accountable to business results.
Official platform partnerships built in
As a TikTok Shop Partner and Shopee MCN agency, Confetti brings platform-level access and creator affiliate infrastructure that independent campaigns can't replicate. The relationships are already in place.
Full-channel execution under one brief
KOL campaigns, livestream commerce, and UGC content are managed together, so assets built for one channel feed the next. No siloed budgets, no disconnected creative, no gaps in the purchase path.
Reporting that survives a budget review
Three-level performance reporting covers creator results, content results, and overall programme revenue. Marketing managers get numbers that map to business outcomes, not a deck full of engagement graphs.
Local market expertise for overseas brands
The Local Expansion service gives overseas brands, especially those entering from China, a structured path into the Singapore market built on local creator networks and platform knowledge, not guesswork.
Who this approach works for in Singapore
Health and beauty brand scaling on TikTok Shop
A health supplement or beauty brand already listed on TikTok Shop Singapore but struggling to convert views into purchases is a strong fit for Confetti's performance approach. We identify which creator profiles drive actual sales in the category, produce short video and UGC content built around the product's conversion triggers, and run structured affiliate campaigns where creators earn on results. The outcome is attributed sales growth, not just content volume. Brands like EHP Labs have worked with Confetti in exactly this context.
Consumer goods brand entering Shopee Singapore
A consumer goods brand launching on Shopee Singapore needs more than a product listing. It needs a creator-led content strategy that drives traffic to the store and a Shopee livestream commerce presence that converts browsers into buyers. Confetti's Shopee MCN status means we can connect the brand with relevant Shopee creators and manage the full livestream production, from scripting to hosting, inside a single performance brief.
Chinese brand expanding into the Singapore market
An overseas brand, particularly one entering from China, faces a specific set of challenges: unfamiliar platform dynamics, a different creator ecosystem, and consumers who respond to local content cues rather than direct translations of mainland campaigns. Confetti's Local Expansion service handles platform onboarding, creator sourcing, and content localisation as part of a single performance engagement. The brand's first Singapore campaigns are built on local insight, not trial and error.
Mid-size brand measuring influencer ROI for the first time
Marketing managers at mid-size brands often know their influencer spend is generating content but can't prove it's generating sales. Confetti's three-level reporting framework, covering individual creator performance, content performance, and programme-level revenue outcomes, gives those managers the numbers they need for internal budget reviews. Paired with a structured KOL marketing programme, this approach turns influencer marketing from a cost centre into a measurable growth channel.
Common questions about performance marketing agency services in Singapore
What makes Confetti a performance marketing agency rather than a standard creative agency?
The difference is where the brief starts. A creative agency starts from the content; Confetti starts from the sales outcome. Every channel, creator, and content format is chosen because it connects to a measurable purchase path, and reporting is structured around revenue, not engagement.
Which platforms does Confetti run performance campaigns on?
Confetti runs performance campaigns primarily on TikTok Shop and Shopee in Singapore, where the agency holds official partner status. Campaigns also run across social channels where KOL and UGC content drives traffic to those commerce platforms.
Can Confetti help a brand that is new to social commerce in Singapore?
Yes. Confetti's Local Expansion service is specifically designed for brands, including overseas and Chinese brands, that are entering the Singapore social commerce market for the first time. The service covers platform setup, creator sourcing, content localisation, and campaign execution as a single engagement.
How does Confetti measure the success of a performance campaign?
Performance is measured at three levels: individual creator performance (attributed sales, click-through), content performance (which formats and hooks convert), and overall programme performance against the brand's revenue target. This structure means reporting connects directly to business outcomes.
Does Confetti handle livestream production as part of its performance campaigns?
Yes. Confetti manages the full production and strategy behind shoppable livestreams, including scripting, hosting, and studio setup, on both TikTok Shop and Shopee. Livestream is treated as a conversion channel within the broader performance campaign, not a standalone production service.
Your social spend should be accountable to sales, not just content
If you're running campaigns on TikTok Shop or Shopee and need a clearer line between spend and revenue, Confetti is built for exactly that. Tell us your sales target and we'll put together a channel strategy around it.