Confetti connects Singapore brands with creators, livestreams, and UGC strategies built to drive real sales on TikTok Shop, Shopee, and beyond.
See how Confetti turns social content into measurable revenue
Tell us about your brand and we will map out a social commerce strategy built around your sales goals.
Sales, not impressions, are the only metric that matters
Most brands have run influencer campaigns that looked good on paper and delivered little at checkout. The problem is usually a gap between content strategy and commerce infrastructure. Confetti sits at the intersection of both. As an official TikTok Shop Partner and Shopee MCN agency, the team builds campaigns where every piece of content, every creator post, and every livestream session is designed to move product. The brands Confetti works with include Owala, Nippon Paint, Bata, EHP Labs, and Pelago by Singapore Airlines, spanning categories from beauty and health supplements to footwear and travel.
Creator marketing works when creators are matched to context
Putting a creator in front of a camera is not a strategy. What converts is the right creator, speaking to the right audience, on the right platform, at the right point in the purchase journey. Confetti manages KOL and influencer campaigns across TikTok Shop and Shopee, connecting brands with creators whose audiences are genuinely in-market for the product category. This is not a directory lookup. It is active campaign management, from creator briefing and content direction through to performance tracking. Authentic content that converts is the output the agency is built around.
Livestream commerce is a channel most brands underuse
Shoppable livestreams on TikTok Shop and Shopee are among the highest-converting formats available to Singapore brands right now. But running a livestream that actually sells requires scripting, hosting, studio setup, and real-time commerce mechanics working together. Confetti manages the full production and strategy behind Shopee livestream commerce campaigns, from pre-show planning to live execution. The agency handles what most brand marketing teams are not staffed to run in-house, so the channel becomes an asset rather than an experiment.
UGC closes the gap between paid reach and earned trust
Consumers in Singapore's social commerce environment are sophisticated. They scroll past content that feels like an ad. User-generated content produced to look and feel native to the platform, whether a short video review, an unboxing, or a product-in-use clip, performs differently because it reads as a peer recommendation rather than a brand broadcast. Confetti produces UGC and short video ad content built for TikTok and Shopee formats, giving brands a library of authentic-looking assets that can run as organic posts or paid placements.
Overseas brands entering Singapore need more than translation
For brands from China and other markets looking to establish themselves in Singapore, the challenge is not just language. Platform norms, creator relationships, and consumer expectations are different here. Confetti's Local Expansion service is designed specifically for overseas brands entering the Singapore market, providing platform setup, creator partnerships, and campaign execution built around how Singapore consumers actually shop on TikTok Shop and Shopee. The agency's social media marketing expertise extends across the full channel mix a new market entrant needs.
The gap between content that looks good and content that actually sells is almost always a commerce infrastructure problem, not a creative one.
Singapore is one of Southeast Asia's most active social commerce markets, with consumers on TikTok Shop and Shopee making purchase decisions directly inside their social feeds. Confetti is based here and operates as an official TikTok Shop Partner and Shopee MCN agency, giving brands direct access to platform infrastructure and creator networks that are specific to this market.
- Singapore is one of Southeast Asia's most active social commerce markets.
- TikTok Shop and Shopee are primary social commerce platforms for Singapore consumers.
- Confetti is based in Singapore and holds official TikTok Shop Partner and Shopee MCN status.
How a Confetti campaign comes together
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Define your sales goals and platform fit
The engagement starts with understanding where your brand sits today on TikTok Shop, Shopee, or Lazada, and what revenue outcomes you are targeting. This shapes which combination of creator marketing, livestream, and UGC makes sense for your category and budget. Platform fit matters before any creative work begins.
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Build the creator and content strategy
Confetti maps the right creator profiles to your product category and audience, and designs the content formats, whether short video ads, UGC clips, or KOL posts, that match the platform's purchase behaviour. Brands working on influencer marketing campaigns get a strategy tied to conversion, not just reach.
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Produce content and activate creators
The agency manages creator briefing, content production, and approval workflows. For UGC and short video ad formats, Confetti handles scripting and production direction. For KOL campaigns, the team manages creator relationships and ensures content goes live on schedule and on brief.
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Run and manage livestream sessions
For brands activating livestream commerce, Confetti manages the full show: scripting, hosting, studio setup, and real-time commerce mechanics. Shoppable livestreams on TikTok Shop and Shopee are run as managed productions, not handed off to the brand to figure out.
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Measure performance and iterate
Every campaign is tracked against sales outcomes, not vanity metrics. Confetti reports on what converted, what did not, and what the next campaign should do differently. This performance loop is what separates a one-off activation from a social commerce channel that compounds over time.
Benefits
Official platform partner status
Confetti operates as an official TikTok Shop Partner and Shopee MCN agency, giving brands access to platform tools, creator networks, and campaign infrastructure that are not available to non-partner agencies.
Full-service livestream production
From scripting and hosting to studio setup and real-time commerce mechanics, Confetti manages the complete livestream production, so brands do not need to build that capability in-house.
Performance measured in revenue
Campaigns are tracked against sales outcomes, not reach or impressions. ROI measurement and conversion from live shows are central to how Confetti reports results.
Integrated creator and content capability
KOL marketing, UGC production, and short video ads are managed under one roof, giving brands a coordinated social commerce strategy rather than disconnected channel activations.
Local expansion for overseas brands
Brands from China and other markets get a managed Singapore market entry, with creator relationships, platform setup, and campaign execution built for local consumer behaviour.
Who this works for in Singapore
Health supplement brand scaling on TikTok Shop
A health supplement brand with an existing product range but limited TikTok Shop presence needs to move from organic posting to a structured creator marketing programme. Confetti identifies relevant health and wellness creators, produces short video content showing the product in real use contexts, and runs a coordinated KOL campaign timed to a product launch. Conversion from the creator posts is tracked directly through TikTok Shop's affiliate and partner infrastructure, giving the brand a clear view of which creators and formats drove sales.
Chinese brand entering the Singapore market
An overseas brand from China with strong domestic sales wants to establish itself on Shopee and TikTok Shop in Singapore. The challenge is not product quality but market fit: local creator relationships, platform norms, and consumer expectations are unfamiliar. Confetti's Local Expansion service covers platform setup, creator partnerships, and a campaign strategy built around how Singapore consumers shop socially. The brand gets a managed market entry rather than a trial-and-error approach.
Beauty brand activating livestream commerce
A beauty brand selling on Shopee wants to test livestream commerce but does not have the in-house capability to script, host, and produce a live show. Confetti manages the full Shopee livestream production, from pre-show scripting and product sequencing to live hosting and post-show performance review. The brand's first managed livestream becomes a repeatable format rather than a one-off experiment.
Footwear brand building UGC content at scale
A footwear brand needs a steady supply of authentic-looking short video content for TikTok and Shopee, but producing it through a traditional agency is slow and expensive. Confetti produces UGC content that looks native to the platform, giving the brand a library of assets that can run as organic posts or paid placements. The result is consistent content output without the overhead of a full production team.
Common questions about social commerce agency services in Singapore
What platforms does Confetti run social commerce campaigns on?
Confetti runs campaigns on TikTok Shop, Shopee, and Lazada, covering creator marketing, livestream commerce, and UGC content production across all three. The agency holds official partner status on TikTok Shop and operates as a Shopee MCN agency.
Does Confetti only work with large brands?
Confetti's client roster includes brands across a wide range of categories including beauty, health supplements, footwear, financial services, edtech, and travel. The agency works with brands at different stages, including overseas brands entering Singapore for the first time through its Local Expansion service.
What is included in a livestream commerce campaign?
Confetti manages the full production: scripting, hosting, studio setup, and the real-time commerce mechanics that connect the live show to the product listings on TikTok Shop or Shopee. You can find more detail on the Shopee livestream commerce page. The agency handles end-to-end execution, so brands do not need to staff or manage the production themselves.
How does Confetti measure campaign success?
Performance is tracked against sales outcomes and conversion from live shows, not vanity metrics like views or follower growth. The agency reports on what drove revenue and uses that data to improve subsequent campaigns.
Can Confetti help a brand that is new to social commerce in Singapore?
Yes. Whether you are a local brand moving from traditional e-commerce to social commerce, or an overseas brand entering Singapore for the first time, Confetti builds campaigns from the platform up. The influencer marketing services page covers the creator side of what a starting point campaign typically looks like.
Bring your brand into Singapore's social commerce channels properly
Confetti works with brands across beauty, health, lifestyle, and more to build social commerce programmes that drive measurable sales on TikTok Shop and Shopee. Get in touch to talk through what a campaign built around your goals would look like.