UGC / User-Generated Content Creation
Real Creators Making Content That Actually Sells
Confetti connects Singapore brands with local UGC creators who produce authentic, commerce-ready video that converts.
Brief a local UGC creator network built for conversion
Tell us what you sell and who you're trying to reach, and we'll match you with creators who can make it move.
Pretty content and converting content are different things
The videographer you hired probably delivered clean, well-lit footage. It just didn't make anyone buy anything. That's not a production quality problem. It's a credibility problem. Consumers on TikTok and Shopee have learned to skip content that looks like an ad, and they're surprisingly good at it. What stops the scroll is authentic, creator-led video: someone who actually uses a product, talking about it in their own voice, in their own space. That's what UGC is, and it's what Confetti produces at scale for brands selling in Singapore.
A local creator network built for Singapore commerce
Confetti operates a network of local UGC creators matched to brand briefs across categories including F&B, beauty, health, lifestyle, and more. These are not actors reading scripts. They're real people who create content natively for the platforms your customers use. Because they're Singapore-based, they understand the cultural context, the local slang, the product categories that resonate here, and the formats that perform on TikTok Shop and Shopee. You don't have to explain your market from scratch. If you're also running influencer or KOL campaigns, UGC content can feed directly into that wider strategy.
Performance focus means the brief starts with conversion
Every piece of content Confetti produces is oriented around a commercial outcome, not a creative brief for its own sake. That means the scripting, the product demonstration, the call-to-action, and the format are all chosen to support sales conversion, not just views or likes. Confetti works as an official TikTok Shop Partner and Shopee MCN agency, which means the content is built with platform-specific knowledge baked in. The same UGC assets can be deployed across social feeds, e-commerce product listings, and shoppable livestream campaigns to extend their value further.
Content that travels across your whole funnel
One of the underused advantages of UGC is its flexibility. A short creator video filmed for TikTok can also anchor a Shopee listing, run as a paid social asset, or appear in a social media marketing campaign alongside branded content. Confetti helps brands think about UGC not as a one-off post but as a reusable content asset that works across the funnel. For brands with a broader creator strategy, UGC sits naturally alongside KOL-driven campaigns to cover both reach and authenticity.
A polished video that nobody trusts is worth less than a slightly shaky one that makes someone stop scrolling and add to cart.
- Official TikTok Shop Partner and Shopee MCN agency, with platform-specific content expertise built in.
- Singapore-based creator network spanning F&B, beauty, health, lifestyle, and more.
- UGC assets deployable across TikTok, Shopee listings, paid social, and livestream campaigns.
- Performance-focused briefs oriented around sales conversion, not vanity metrics.
- Serves consumer brands, overseas market entrants, and brands supplementing KOL campaigns.
How UGC content gets made
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Share your brand brief
You tell Confetti what you sell, who you're targeting, what platforms matter, and what a successful piece of content looks like for your brand. This is where we establish the commercial goal, whether that's driving add-to-cart on Shopee, views on TikTok Shop, or assets for paid social. No lengthy onboarding decks required -- a clear brief is enough to start matching.
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Match with relevant local creators
Confetti selects creators from its Singapore-based network whose content style, audience, and category experience fit your brief. These are not generic influencers. They're creators chosen specifically for their ability to produce authentic, commerce-oriented content in your product category. If your campaign also involves KOL reach, that layer can be added through Confetti's influencer marketing services.
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Creators produce the content
Creators film and produce the UGC according to the brief, in their own environments and in their own voice. Confetti oversees the process to make sure the output is on-brief and platform-ready. The result is content that feels native to TikTok or Shopee because it actually is, not content that was retrofitted from a studio shoot.
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Review, deploy, and repurpose
You receive ready-to-deploy video assets that can go live on your social channels, e-commerce listings, or paid campaigns. Because the content is creator-produced and platform-native, it can also be used in shoppable livestream campaigns or alongside broader social content without looking out of place. One production run, multiple deployment options.
Benefits
Platform-native content that converts
UGC produced by creators who live on TikTok and Shopee looks and sounds like the content those platforms reward. Creator-led video outperforms polished brand content in engagement and conversion because it matches what shoppers already trust.
Singapore creators, no market briefing needed
Every creator in Confetti's network is Singapore-based. They understand local consumer behaviour, cultural context, and platform habits without needing to be taught them, which means your brief can focus on the product, not the market.
Assets that work across multiple channels
A single UGC video can run on TikTok, anchor a Shopee product listing, and feed into a paid social campaign. One production run covers multiple deployment surfaces, stretching the value of each piece of content further than a single-channel shoot would.
Commerce goals built into every brief
Confetti is a performance-focused agency, not a creative studio. Every UGC brief is structured around a commercial outcome, whether that's driving add-to-cart, supporting a livestream, or improving listing conversion, not just producing content for its own sake.
Who this works for
F&B brand with thin social content pipeline
A Singapore food or beverage brand posting three times a week quickly exhausts its branded photography. UGC fills that pipeline with creator-produced video that shows real people eating, drinking, and reacting to the product in genuine settings. Engagement on creator content typically outperforms polished brand video because audiences trust it more, and the content can be repurposed across TikTok, Shopee listings, and social media campaigns without additional production cost.
Beauty or health brand launching on TikTok Shop
A beauty or health supplement brand entering TikTok Shop needs content that performs inside the platform's algorithm and feels native to the feed. Confetti's creator network produces category-specific UGC -- unboxing, before-and-after, routine integration -- that matches what TikTok Shop shoppers expect to see. As an official TikTok Shop Partner, Confetti understands what content formats the platform rewards.
Overseas brand entering the Singapore market
A brand from China or elsewhere expanding into Singapore needs content that reads as local, not translated. Confetti's Singapore-based creators produce UGC that reflects local consumer context and cultural nuance, removing the guesswork for overseas brands unfamiliar with what resonates here. This pairs naturally with Confetti's Local Expansion service for brands building a full market-entry strategy.
Mid-size brand supplementing KOL campaigns
Brands running KOL or influencer campaigns often find they need a higher volume of content than named creators alone can produce at a sustainable cost. UGC fills that gap: a steady stream of authentic, conversion-focused assets that supports the broader campaign without requiring a KOL fee for every piece. The two content types work together, with KOL content driving reach and UGC sustaining credibility at scale.
Common questions about UGC creation
What makes UGC different from hiring a videographer or content studio?
A videographer produces polished branded footage. UGC creators produce content in their own voice, in their own environments, for audiences who follow them because they trust them. The authenticity is the point: it's what makes the content feel native to TikTok and Shopee rather than like an ad that got placed there.
Can I use the UGC content Confetti produces in paid advertising?
Yes. UGC assets produced through Confetti can be deployed across social feeds, e-commerce listings, and paid campaigns. Multi-surface deployment is one of the key advantages of UGC over single-channel content production.
Does Confetti work with brands that are new to TikTok Shop or Shopee?
Yes. As an official TikTok Shop Partner and Shopee MCN agency, Confetti brings platform-specific knowledge to briefs from brands at any stage, including those just launching on these platforms and building their content library from scratch.
Can UGC content work alongside a KOL or influencer campaign?
It's a natural combination. KOL campaigns drive reach through named creators with established audiences, while UGC provides a higher volume of authentic, conversion-focused content that sustains credibility across the funnel. Confetti runs both services and can help you think about how they fit together. See KOL marketing services for more detail.
Stop patching your content gap with content that does not convert
Confetti's local creator network produces UGC built for Singapore's social commerce platforms. Brief us on your brand and your goals, and we'll show you what authentic, performance-focused content looks like for your category.