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All pages (7) | Confetti

October 2, 2026

User-generated content: what it is and how brands sell more with it

Learn what user-generated content (UGC) is, why it outperforms brand-produced ads, and how to collect, manage, and use it to drive more sales.

October 2, 2026

Build a brand on TikTok that audiences actually watch

Learn how brands can build a winning presence on TikTok through BrandTok: platform-native content, creator collabs, algorithm tips, and social commerce strategy.

October 1, 2026

Key opinion leaders explained: who they are and why brands seek them out

Learn what a KOL (Key Opinion Leader) is, how they differ from influencers, and why brands in healthcare, beauty, and finance work with them to drive trust and sales.

October 1, 2026

What KOLs are and how they turn authority into brand sales

Learn what a key opinion leader (KOL) is, how KOLs differ from celebrities, and how brands use KOL marketing to drive measurable sales in Singapore and beyond.

September 30, 2026

KOLs explained: what they are and why brands need them

KOLs (Key Opinion Leaders) are trusted domain experts whose endorsements drive brand credibility and purchasing decisions. Learn what KOLs are and how they fuel brand growth.

September 30, 2026

Lemon8 explained: what brands need to know about social commerce on this platform

Learn what Lemon8 is, how it works as a social commerce platform, and how brands can use it to drive product discovery and sales through creator content.

September 29, 2026

Inside Xiaohongshu: the social commerce platform reshaping how Chinese consumers buy

Discover what Xiaohongshu (Little Red Book) is, how its social commerce model works, and practical steps brands can take to reach Chinese consumers on the platform.

September 29, 2026

Xiaohongshu explained: what it is and how brands sell on it

Learn what Xiaohongshu (Little Red Book) is, how its social commerce model works, and how brands can use KOLs, content, and community to drive real sales.

August 4, 2026

Real Creators Making Content That Actually Sells

Confetti produces UGC video content for Singapore brands using a network of local creators. Authentic, commerce-focused content built to convert on TikTok Shop, Shopee, and beyond.

August 4, 2026

UGC That Converts Browsers Into Buyers

Confetti produces performance-focused UGC for Singapore brands on TikTok Shop and Shopee. Local creators, commerce-ready content, measurable sales outcomes.

August 4, 2026

Your Shopee Livestream Commerce Campaigns, Fully Managed

Confetti is an official Shopee MCN agency in Singapore. We manage full-production Shopee Livestream Commerce Campaigns that convert live viewers into buyers.

August 4, 2026

Shopee Livestream Campaigns That Actually Sell

Confetti is Singapore's official Shopee MCN agency partner. We run full-production Shopee Livestream Commerce Campaigns that convert live viewers into buyers.