Confetti matches your brand with vetted creators on TikTok Shop and Shopee, then runs the campaign end-to-end.
Match your brand with creators who drive sales
Connect with creators who convert: tell us your brand goals and we'll show you how a structured partnership drives real sales on Singapore's social commerce platforms.
Most influencer campaigns measure reach. Yours should measure revenue.
The standard influencer playbook, send a product, get a post, count impressions, was built for brand awareness at a time when social media and e-commerce were separate worlds. On TikTok Shop and Shopee, they are the same world. A viewer can go from watching a creator demo your supplement to completing a checkout in under sixty seconds. That changes what a campaign needs to deliver. Structured brand-creator partnerships treat the creator not as a media channel but as a sales partner, one whose content, timing, and call-to-action are engineered to convert, not just entertain. If your last influencer campaign looked great in the report and flat in the sales dashboard, the structure was wrong.
Confetti's approach starts with fit, not follower count
As an official TikTok Shop Partner and Shopee MCN agency, Confetti has direct platform access that independent agencies don't. That matters at the matching stage: we shortlist creators based on audience-category alignment, past conversion data, and platform-specific content style, not just reach metrics. Once the match is made, our team handles the full production layer: briefing, scripting, content review, and where relevant, livestream commerce integration. Every element of the campaign is built around a measurable sales outcome, so there's a clear line from creator content to revenue. Performance reporting tracks individual creator results, content performance, and overall campaign ROI, giving brand teams the data they need to optimise, not just observe.
Platform access and creator depth give campaigns an edge
Singapore's social commerce market runs on a small number of high-stakes platforms, and the creators who move product on those platforms are not the same ones who drive awareness on Instagram or YouTube. Confetti's creator network is built specifically for TikTok Shop and Shopee, covering categories including beauty, health supplements, lifestyle, consumer goods, and financial services. For overseas brands entering Singapore, including those from China, we layer in local market expansion strategy alongside creator matching, so the campaign speaks to a Singapore audience from day one. Whether the goal is a one-off product launch or an always-on KOL programme, the partnership model is structured around repeatable, measurable growth rather than one-time visibility.
Singapore's social commerce market is concentrated on a small number of high-stakes platforms, TikTok Shop and Shopee chief among them, where the distance between a creator's content and a completed purchase is measured in seconds. Confetti is based in Singapore and operates inside these platforms daily as an official TikTok Shop Partner and Shopee MCN agency, giving brands direct access to platform data and a creator network built specifically for the Singapore market.
- Singapore's social commerce activity is concentrated on TikTok Shop and Shopee.
- Confetti operates as an official TikTok Shop Partner and Shopee MCN agency in Singapore.
- Singapore is a key entry market for overseas brands, including Chinese brands, expanding into Southeast Asia.
How a brand partnership campaign works
-
Brand briefing and goal-setting
The process starts with a structured brief covering your brand category, target audience, platform priorities (TikTok Shop, Shopee, or both), and the specific sales or conversion goals you're working toward. This brief becomes the filter for every decision downstream. Clear goals at this stage are what separate campaigns that optimise toward revenue from those that drift toward impressions.
-
Creator shortlisting and matching
Using platform data and our Shopee MCN and TikTok Shop Partner access, we shortlist creators whose audience profile, content style, and category track record align with your brief. You review the shortlist before anything is confirmed. The matching criteria prioritise conversion history and audience-category fit over raw follower numbers, because the creator who sells your product category matters more than the one with the largest following.
-
Campaign production and launch
Once creators are confirmed, Confetti manages the full production layer: briefing documents, content guidelines, scripting support, and where the campaign includes shoppable livestreams, studio setup and hosting coordination. Content goes through a review stage before publication to ensure brand alignment. End-to-end production management means your team isn't chasing creators for deliverables or troubleshooting platform logistics.
-
Performance reporting and optimisation
After launch, performance is tracked at three levels: individual creator output, content engagement and conversion, and overall campaign ROI. Reports give brand teams a clear read on what is working and what to adjust. For always-on programmes, this reporting cycle feeds directly into the next round of creator selection and content direction, turning each campaign into a continuously improving growth engine rather than a one-time event.
Brand partnership scenarios in Singapore
Beauty brand launching on TikTok Shop Singapore
A beauty brand ready to open a TikTok Shop storefront needs more than a shop listing: it needs creators who can demonstrate products in a format that drives add-to-cart behaviour. Confetti matches the brand with TikTok creators whose audiences skew toward beauty and skincare, produces shoppable content aligned to the product range, and structures the launch around a conversion-first campaign rather than a brand awareness push. The result is a launch with measurable sales data from day one, not just a follower count.
Overseas brand entering the Singapore market
A Chinese consumer goods brand with strong home-market performance often finds that its existing content and creator relationships don't translate directly to Singapore audiences. Confetti's local market expansion service pairs overseas brands with Singapore-based creators who understand local buying behaviour, platform norms, and category expectations. The brand gets localised creator content built for Shopee and TikTok Shop from the outset, rather than adapting international assets that weren't designed for social commerce.
Health supplement brand running always-on creator content
A health supplement brand selling on Shopee wants a steady stream of creator-led content rather than periodic campaign bursts. Confetti structures an always-on KOL programme with a rotating roster of creators producing regular short video and UGC content tied to the product catalogue. Performance is reviewed on a rolling basis, with underperforming creators rotated out and new ones introduced based on what the data shows is converting, keeping the programme sharp over time.
Lifestyle brand scaling through livestream commerce
A lifestyle brand with an established social following wants to convert that audience into buyers through live selling on TikTok Shop. Confetti designs a livestream commerce campaign that pairs the brand's products with experienced live hosts, handles the scripting and session structure, and tracks conversion from each live show. The brand moves from passive audience engagement to active, session-by-session revenue tracking, with each show informing the next.
Benefits
Official platform partner access
Confetti operates as an official TikTok Shop Partner and Shopee MCN agency, which means platform-level data, creator tools, and category insights that inform every matching and campaign decision.
Vetted, conversion-focused creator network
The creator roster is built for social commerce categories including beauty, health, lifestyle, and consumer goods. Shortlisting is based on conversion history and audience-category alignment, not follower count alone.
Full-funnel production managed end-to-end
From briefing and scripting to content review and livestream hosting, Confetti handles the production layer so brand teams aren't managing creator logistics. End-to-end campaign management keeps quality consistent and timelines on track.
ROI-first performance measurement
Every campaign is measured at the creator, content, and programme level. Performance reporting ties directly to sales outcomes, giving brand teams data they can act on rather than metrics that look good in a slide deck.
Flexible campaign structures for any stage
Whether the brand needs a one-off product launch or a long-running always-on creator programme, the partnership model adapts. One-off and always-on models are both structured around measurable growth, not just campaign delivery.
Frequently asked questions about influencer brand partnership services in Singapore
How does Confetti select which creators to match with my brand?
Creator shortlisting is based on audience-category alignment, content style, and platform-specific conversion data, not just follower count. Confetti's position as a TikTok Shop Partner and Shopee MCN agency gives access to platform-level performance data that informs every matching decision. The brand reviews and approves the shortlist before any creator is confirmed.
Which platforms do brand partnership campaigns cover?
Campaigns are built primarily for TikTok Shop and Shopee, the two dominant social commerce platforms in Singapore. Depending on the campaign structure, activity may also extend to Lazada. The platform mix is agreed during the briefing stage based on where your target audience is most active.
How are campaign results measured and reported?
Performance is tracked at three levels: individual creator output, content conversion metrics, and overall campaign ROI. Reports connect creator activity directly to sales outcomes rather than stopping at reach or engagement, so brand teams can see what is working and make informed decisions about what to adjust or scale.
Can overseas brands, including those from China, work with Confetti?
Yes. Confetti offers a local market expansion service specifically designed for overseas brands entering Singapore, including brands from China. This covers creator matching with Singapore-based influencers, localised content production for Shopee and TikTok Shop, and campaign strategy built around Singapore audience behaviour and platform norms.
What is the difference between a one-off campaign and an always-on programme?
A one-off campaign is structured around a specific launch or moment, such as a new product or seasonal push, with a defined creator roster and timeline. An always-on programme runs continuously, with a rotating creator roster reviewed and optimised on a rolling basis based on performance data. Both models are available; the right structure depends on your brand's sales cadence and growth objectives.
The creator who sells your product category matters more than the one with the largest following.
Structured creator partnerships that show up in your sales data
If your brand is ready to move from vanity metrics to measurable sales, Confetti can design the right creator partnership structure for your category and platform. Reach out to start the conversation.