End-to-end livestream commerce campaigns on TikTok Shop, Shopee, and Lazada, built to convert.
Run livestream campaigns that drive real revenue in Singapore
Tell us about your brand and we'll map out a livestream commerce strategy built around your products and your platform.
Most live shows fail before the host says a word
The difference between a livestream that sells and one that stalls is almost never the product. It is the preparation: the scripting, the host selection, the studio setup, the promotional push that fills the room before the stream goes live. Brands that hand this off to a generalist agency, or try to run it in-house with minimal infrastructure, tend to see low conversion rates and high drop-off within the first few minutes. Confetti builds every campaign from the strategy layer down, so the production and the performance goal are designed together, not bolted together after the fact.
End-to-end production means nothing gets left to chance
Confetti handles the full production and strategy stack for livestream commerce campaigns across TikTok Shop, Shopee, and Lazada. That covers host management (sourcing, briefing, and coaching the right presenter for your category), studio production, scripting, and live performance optimisation during the show itself. As an official TikTok Shop Partner and Shopee MCN agency, Confetti has direct platform access that independent operators simply do not. That access translates into better placement, faster troubleshooting, and campaign structures that align with how each platform's algorithm rewards live content.
Platform expertise is not interchangeable across channels
TikTok Shop, Shopee, and Lazada each run their live commerce ecosystems differently. Audience behaviour, peak hours, promotional mechanics, and host style expectations vary significantly between them. A campaign strategy that works on Shopee does not map cleanly onto TikTok Shop. Confetti's team works across all three, which means your brand gets platform-specific campaign architecture rather than a one-size approach. For brands also running influencer and KOL activity alongside live selling, Confetti can coordinate both so creator content drives traffic into the live show.
Performance optimisation runs during the show, not after
Most production teams hand over a clean stream and walk away. Confetti monitors and optimises live show performance in real time: adjusting host pacing, product sequencing, and promotional call-outs based on what the audience is responding to. After the show, campaign data feeds into the next session's strategy. This iterative loop is how conversion rates improve over time rather than plateauing after the first few shows. Brands looking to build a repeatable live selling engine, rather than a one-off event, get the most from this approach. Pair it with performance marketing support to close the full funnel.
Local brands and overseas brands both need local execution
For Singapore-based brands, the challenge is standing out in an increasingly crowded live selling environment. For overseas brands, particularly those from China entering Singapore, the challenge is translating a proven live commerce playbook into a market with different platform dynamics, consumer expectations, and language requirements. Confetti's Local Expansion service addresses the latter directly, helping overseas brands build a credible live selling presence from the ground up. Either way, the execution is grounded in Singapore's social commerce landscape, not imported wholesale from another market.
The difference between a livestream that sells and one that stalls is almost never the product. It is the preparation.
Singapore's social commerce market is one of the most platform-competitive in Southeast Asia, with TikTok Shop, Shopee, and Lazada all running active live selling ecosystems. Brands that show up with polished, conversion-focused live shows consistently outperform those treating livestreams as an afterthought. Confetti operates here as an official TikTok Shop Partner and Shopee MCN agency, which means direct platform relationships and the infrastructure to run live selling at a serious level.
- Singapore has active live selling ecosystems across TikTok Shop, Shopee, and Lazada simultaneously.
- Singapore is a key entry market for overseas brands, particularly those from China, expanding in Southeast Asia.
How a Confetti live campaign comes together
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Define the campaign objective
The team starts by understanding what success looks like for your brand: revenue targets, category, platform priority, and where live selling fits within your broader social commerce strategy. This shapes every downstream decision, from host selection to promotional scheduling. A clear performance objective at the start prevents the campaign from drifting into production for its own sake.
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Select and brief the host
Confetti sources and manages hosts suited to your product category and target audience. Hosts are briefed on product positioning, key selling points, and the pacing structure for the show. For brands new to live commerce, this is often the single highest-leverage decision in the campaign, since host credibility and energy directly drive viewer retention and conversion.
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Set up studio production
Studio production covers the physical setup, lighting, camera configuration, and any branded elements that make the stream look polished and professional. Confetti manages this end-to-end so brands do not need to source production resources independently. A well-produced stream signals quality to viewers before a single product is shown.
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Run and optimise the live show
During the live session, the team monitors real-time performance signals including viewer count, engagement, and conversion actions, and adjusts host direction, product order, and promotional prompts accordingly. This active management during the show is what separates a managed campaign from a self-run stream.
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Analyse and iterate for the next session
After each show, campaign data is reviewed to identify what drove conversions and what caused drop-off. These insights feed directly into the strategy for the next session. Brands running ongoing influencer and creator programmes alongside live selling can use the same data to sharpen their always-on content as well.
Benefits
Official platform partner access
As an official TikTok Shop Partner and Shopee MCN agency, Confetti has direct platform relationships that support better campaign placement, faster issue resolution, and access to platform-specific promotional mechanics that independent operators cannot access.
Host management included end-to-end
Confetti sources, briefs, and coaches hosts for your category, so you are not left finding a presenter independently. Host selection and preparation is one of the highest-leverage inputs in any live commerce campaign.
Real-time optimisation during every show
The team actively manages performance during the live session, adjusting pacing, product sequencing, and call-outs in response to live audience signals. In-show optimisation is what separates a managed campaign from a self-run stream.
Multi-platform campaign architecture
Confetti runs campaigns across TikTok Shop, Shopee, and Lazada, each with platform-specific strategy rather than a single approach applied across channels. Brands get the right campaign structure for each platform's audience and mechanics.
Iterative performance improvement over time
Post-show data analysis feeds directly into the next session's strategy, creating a repeatable improvement loop that lifts conversion rates across successive live shows rather than treating each session as a standalone event.
Who runs livestream campaigns with Confetti
Beauty brand scaling on TikTok Shop Singapore
A beauty brand with an established product range wants to accelerate sales on TikTok Shop but lacks the in-house capability to run live shows consistently. Confetti takes on full campaign management: host sourcing, scripting, studio production, and live optimisation. The brand's marketing team sets the commercial targets and approves creative direction, while Confetti handles the operational complexity of running regular live sessions that actually convert.
Health supplement brand entering Shopee live
A health supplement brand selling on Shopee wants to move beyond static listings and into live selling to compete in a category where live demos drive purchase confidence. Confetti structures a Shopee livestream campaign that pairs product education with promotional mechanics timed to Shopee's peak traffic windows, turning category browsers into buyers within the live session.
Overseas brand launching live commerce in Singapore
A brand from China with a strong live selling track record at home needs to adapt its approach for the Singapore market. Consumer expectations, platform mechanics, and language requirements are all different. Confetti's Local Expansion service provides the on-the-ground infrastructure: local hosts, platform-native campaign structures, and performance tracking calibrated to Singapore benchmarks rather than imported assumptions.
Consumer goods brand coordinating KOLs and live selling
A consumer goods brand running KOL campaigns wants to use creator content to drive traffic into scheduled live shows on TikTok Shop or Lazada. Confetti coordinates both workstreams so creator posts and short video ads are timed to build anticipation before each live session, and the live show is structured to convert the warm audience that arrives through creator traffic.
Common questions about livestream commerce campaigns in Singapore
Which platforms does Confetti run livestream commerce campaigns on?
Confetti runs live selling campaigns on TikTok Shop, Shopee, and Lazada in Singapore. The agency holds official partner status with both TikTok Shop and Shopee as an MCN agency, which gives it direct platform access and supports more effective campaign structures on each channel.
Does Confetti handle the host, or does the brand need to provide one?
Confetti manages host sourcing, briefing, and coaching as part of its end-to-end campaign service. The team selects hosts suited to your product category and target audience, so brands do not need to find or manage presenters independently.
Can overseas brands use Confetti's livestream service to enter Singapore?
Yes. Confetti offers a Local Expansion service specifically for overseas brands, including those from China, that want to build a live selling presence in Singapore. The service addresses local platform mechanics, host language requirements, and Singapore-specific consumer expectations rather than simply replicating a home-market playbook.
How does Confetti measure the performance of a live show?
Performance is tracked at the campaign level through conversion data from each live session, including viewer retention, engagement, and sales outcomes. Post-show analysis feeds into the strategy for the next session, creating an iterative improvement loop across the campaign rather than treating each show as a one-off event.
Your next live show should be working harder for your brand
Confetti runs end-to-end livestream commerce campaigns on TikTok Shop, Shopee, and Lazada in Singapore. If you want live selling that is built around a performance target, not just a production brief, get in touch and we will map out what that looks like for your brand.