Confetti runs performance-driven Shopee campaigns for Singapore brands, from livestream commerce to creator activations that convert.
Grow your Shopee sales with a platform-accredited agency
Tell us about your Shopee goals and we'll show you how a performance-driven campaign strategy can move your numbers.
MCN accreditation changes what your agency can actually do
Most agencies can run influencer campaigns that point to your Shopee store. Confetti's official Shopee MCN agency status means the relationship with the platform runs deeper than that. MCN (Multi-Channel Network) accreditation gives Confetti direct access to Shopee's creator ecosystem, platform tools, and campaign infrastructure in Singapore. That changes what's possible: creator sourcing is faster, campaign coordination is tighter, and the content produced is built to perform within Shopee's specific algorithmic and commerce environment. If you're evaluating Shopee livestream commerce campaigns, that platform access is what separates a managed campaign from a genuinely optimised one.
Shopee campaigns built around revenue, not reach
Confetti's approach to Shopee marketing is performance-first. That means every campaign element, whether a creator activation, a short video asset, or a shoppable livestream, is measured against outcomes that matter to your business: units sold, conversion rate, revenue generated per live show. Vanity metrics don't tell you if a campaign worked. The agency tracks performance at the individual creator level, at the content level, and at the overall programme level, so you always know where results are coming from and where to double down. This connects directly to how Confetti approaches performance marketing in Singapore across platforms.
Livestream commerce is the core of Shopee growth
Shopee Live is one of the highest-converting formats on the platform, and it's also one of the most execution-heavy. Confetti manages the full production and strategy behind shoppable livestreams: scripting, hosting, studio setup, and the live session itself. Brands that try to run Shopee Live without a dedicated team often find the format punishing. Consistent live scheduling, strong host performance, and well-timed promotions are what separate a Shopee Live channel that converts from one that stalls. Confetti's team handles that execution so your internal team doesn't have to build the capability from scratch.
Creator activations that connect with Singapore shoppers
Content that converts on Shopee in Singapore is creator-led, category-specific, and feels native to the platform. Confetti connects brands with relevant KOLs and creators across beauty, health, lifestyle, and consumer goods, the categories that drive the most volume on Shopee locally. These aren't broadcast placements. They're activations where the creator's audience already trusts their recommendations in your product category. For brands that want to understand how creator selection works across platforms, the agency's KOL marketing services in Singapore cover the full sourcing and matching process.
Overseas brands entering Shopee Singapore have a faster path
For brands based outside Singapore, particularly those from China, entering the Shopee Singapore market involves more than listing products. Platform norms, shopper expectations, and content formats in Singapore differ from other markets. Confetti's Local Expansion service is designed specifically for this situation: the agency handles platform setup, creator sourcing, content localisation, and campaign execution so that overseas brands can enter the market with campaigns that are already calibrated for Singapore shoppers. The broader social commerce and creator marketing services Confetti offers provide the full infrastructure for that kind of market entry.
The Shopee campaign that converts isn't the one with the most creators. It's the one where every element is measured against revenue from the start.
Singapore's e-commerce market is one of Southeast Asia's most competitive, with Shopee consistently ranking as the dominant platform for consumer purchases across categories including beauty, health, lifestyle, and electronics. For brands selling on Shopee in Singapore, standing out requires more than a well-stocked storefront. It requires platform-native content, the right creator relationships, and campaigns built around conversion rather than reach alone.
- Shopee is the dominant e-commerce platform for consumer purchases in Singapore.
- Singapore's e-commerce market is one of the most competitive in Southeast Asia.
- Beauty, health, lifestyle, and electronics are among the highest-volume categories on Shopee Singapore.
How a Shopee marketing campaign works with Confetti
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Align on your Shopee objectives
The process starts with understanding what your brand needs from Shopee: whether that's growing a new store, scaling an existing one, launching a product, or building consistent live commerce revenue. Confetti maps your objectives to the right mix of campaign formats, whether that's creator activations, Shopee livestream campaigns, short video content, or a combination. This scoping stage ensures the campaign is built around measurable outcomes from the start.
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Source and match the right creators
Using its Shopee MCN accreditation and creator network, Confetti identifies and matches creators whose audience profile, content category, and engagement patterns align with your product. Creator selection is category-specific, not just demographic. A health supplement brand and a footwear brand require entirely different creator profiles, even if their target age range overlaps. The matching process draws on the same sourcing infrastructure Confetti uses for its KOL marketing campaigns in Singapore.
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Produce platform-native content
Confetti produces short video ads, UGC assets, and livestream content built to perform within Shopee's content environment. For livestreams, the agency manages scripting, host preparation, studio setup, and the live session itself. For creator content, the agency handles briefing, production oversight, and usage rights so the assets can be deployed across your Shopee store and broader campaigns. Content built for Shopee's format performs differently from repurposed content, and the production process reflects that.
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Launch and manage the campaign
Campaigns go live with Confetti managing coordination across creators, platform scheduling, and promotional timing. For live commerce campaigns, the team monitors session performance in real time and adjusts where needed. For creator activation campaigns, the agency tracks content rollout and ensures assets are deployed at the right moment in the purchase cycle. The goal is to remove execution burden from your internal team while keeping you informed on what's happening.
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Measure performance and optimise
Performance is tracked at three levels: individual creator performance, content performance, and overall campaign revenue outcomes. Confetti reports against the metrics that matter for Shopee specifically, including conversion from live sessions, units sold per creator, and store traffic driven by content. This reporting structure is what makes it possible to identify what's working, scale it, and cut what isn't, rather than waiting until the end of a campaign to find out.
Benefits
Official Shopee MCN agency access
Confetti holds official Shopee MCN agency accreditation, giving brands direct access to Shopee's creator ecosystem and platform tools in Singapore. This is not a general agency relationship; it's platform-level access that affects how campaigns are built and executed.
Full livestream production and management
From scripting and host preparation to studio setup and live session management, Confetti handles the full Shopee Live production stack. Brands get a functioning live commerce operation without building an internal team.
Category-matched creator sourcing
Creator selection is matched by content category and audience trust, not just follower count. Category-specific creator matching means the people promoting your products already have credibility with the shoppers you're trying to reach.
Performance tracked to revenue outcomes
Campaign reporting covers individual creator performance, content performance, and overall revenue generated. Measurement at three levels means you always know what drove results and where to invest next.
Local market expertise for overseas brands
Confetti's Local Expansion service gives overseas brands, particularly those from China, a structured path into the Singapore Shopee market with content, creators, and campaigns already calibrated for local shoppers.
Shopee marketing scenarios Confetti handles in Singapore
Beauty brand scaling Shopee Live in Singapore
A beauty brand with an established Shopee store wants to grow revenue through consistent live commerce but lacks the internal team to run weekly sessions. Confetti takes over the full Shopee Live operation: scripting, hosting, studio production, and promotional coordination. Consistent live scheduling and strong host performance drive session conversion rates that ad spend alone can't replicate. The brand's marketing team stays involved at the strategy level without carrying the execution load.
Health supplement brand launching with creator activations
A health supplement brand entering Shopee Singapore for the first time needs creator content that builds trust in a category where shoppers research before buying. Confetti sources category-matched creators from its MCN network, produces short video and UGC assets, and deploys them across the brand's Shopee store and social channels. The campaign is structured to drive both store visits and conversions, not just content views. Brands in this situation often benefit from pairing creator activations with influencer marketing services for broader reach.
Chinese brand entering the Singapore Shopee market
An overseas brand from China with strong performance on domestic platforms wants to replicate that growth on Shopee Singapore. The content formats, creator relationships, and shopper expectations in Singapore differ significantly from the home market. Confetti's Local Expansion service handles platform onboarding, creator sourcing, content localisation, and campaign execution, giving the brand a calibrated market entry rather than a direct transplant of its existing playbook. The result is a Shopee presence built for Singapore shoppers from day one.
Consumer goods brand building always-on Shopee content
A consumer goods brand selling across multiple Shopee categories wants a steady pipeline of creator-led content to keep its store active and its products visible in search and discovery. Rather than running one-off campaigns, Confetti structures an ongoing creator programme that produces UGC and short video assets on a rolling basis. Always-on content keeps the brand's Shopee store performing between major campaign moments and builds a library of creator assets the brand owns and can redeploy.
Shopee marketing agency questions for Singapore brands
What does Shopee MCN agency accreditation actually mean for my brand?
MCN (Multi-Channel Network) accreditation means Confetti has a direct, official relationship with Shopee's platform in Singapore. That gives the agency access to Shopee's creator ecosystem and campaign infrastructure that a general marketing agency doesn't have. In practice, it means faster creator sourcing, tighter campaign coordination, and content that's built to perform within Shopee's specific environment.
Does Confetti handle Shopee Live production, or just the strategy?
Confetti manages the full Shopee Live operation, not just the planning. That includes scripting, host preparation, studio setup, and live session management. Brands that want a functioning live commerce channel without building an internal team can hand the full execution to Confetti's team.
Which product categories does Confetti work with on Shopee?
Confetti's client roster spans beauty, health supplements, consumer goods, footwear, and lifestyle products, all categories that perform strongly on Shopee in Singapore. Creator sourcing is matched by category, so the agency draws on creators with established credibility in your specific product area rather than general lifestyle influencers.
Can Confetti help an overseas brand launch on Shopee Singapore?
Yes. Confetti's Local Expansion service is specifically designed for overseas brands, including those from China, entering the Singapore market. The service covers platform onboarding, creator sourcing, content localisation, and campaign execution so that the brand's Shopee presence is built for Singapore shoppers from the start rather than adapted from another market.
How does Confetti measure whether a Shopee campaign worked?
Performance is tracked at three levels: individual creator performance, content performance, and overall campaign revenue outcomes. For live commerce campaigns, that includes conversion from live sessions and units sold per creator. This structure makes it possible to identify what's working and scale it, rather than relying on reach or impressions as a proxy for results.
Build a Shopee presence that converts, not just one that exists
If you're selling on Shopee in Singapore and want campaigns built around revenue outcomes rather than content volume, Confetti's MCN-accredited team is the right starting point. Reach out and let's talk about what a performance-driven Shopee strategy looks like for your brand.