Confetti connects Singapore brands with creators, livestreams, and UGC campaigns that drive real revenue on TikTok Shop and Shopee.
See how Confetti turns creator content into measurable sales
Talk to our team about building a social commerce strategy that converts browsers into buyers.
Vanity metrics do not pay for inventory
Most brands can find an agency to get them impressions. The harder problem is turning those impressions into orders. Confetti is built around that second problem. As an official TikTok Shop Partner and Shopee MCN agency, we sit at the intersection of social media and e-commerce, which means every campaign we run is designed to close the loop between content and conversion. We work with brands in consumer goods, beauty, health supplements, financial services, footwear, edtech, and travel, and the question we start every engagement with is the same: what does a measurable sales outcome look like for you?
Creator marketing, livestreams, and UGC work together
Running a KOL post, a livestream, and a UGC campaign as three separate tactics produces three separate results. Running them as one integrated strategy produces compounding momentum. Confetti manages creator and KOL partnerships, short-form video and UGC production, and shoppable livestream commerce under one roof, so the content your creators make feeds your livestream, and your livestream generates the social proof that powers your next campaign. Platform-specific expertise across TikTok Shop and Shopee is what makes that integration work rather than just sound good on a slide.
Overseas brands need a different kind of entry strategy
Entering Singapore from overseas, particularly from China, is not just a translation exercise. Consumer expectations, platform behaviour, and creator ecosystems differ enough that a strategy built for another market will underperform here. Confetti's Local Expansion service is designed specifically for this situation: helping overseas brands navigate platform onboarding, identify the right local creators, and build the content formats that resonate with Singapore audiences. Brands like Owala, EHP Labs, and Pelago by Singapore Airlines have worked with Confetti across these channels, which gives the team a practical read on what actually moves product in this market.
Performance is measured, not assumed
A lot of creator marketing spend disappears into reporting that shows reach and engagement but cannot connect either to revenue. Confetti's approach centres on ROI measurement and conversion tracking from live shows and creator campaigns, so brand managers can see what is working and make decisions based on data rather than instinct. This matters especially for mid-size to large brands where the marketing team is accountable for results, not just activity. Influencer marketing and social media campaigns are only as valuable as the outcomes they produce, and we build every campaign to make those outcomes visible.
The harder problem is not getting impressions. It is turning those impressions into orders, and building a campaign that makes that connection visible.
- Official TikTok Shop Partner and Shopee MCN agency based in Singapore
- Integrated services spanning KOL marketing, UGC production, and shoppable livestream commerce
- Local Expansion service for overseas brands entering the Singapore market
- ROI measurement and conversion tracking built into every campaign
- Client experience across beauty, health, consumer goods, fintech, travel, and more
How a Confetti social commerce campaign works
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Define your sales outcome
We start with what a real result looks like for your brand: category, platform, audience, and the conversion metric that matters. This shapes every decision that follows, from creator selection to content format to livestream scheduling. The outcome comes first; the tactics follow.
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Build your creator and platform strategy
Based on your category and goals, we identify the right mix of KOLs, UGC creators, and platform channels across TikTok Shop and Shopee. For brands entering Singapore from overseas, this includes platform onboarding and local market positioning. See how KOL marketing fits into the broader strategy.
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Produce content and activate creators
Our team handles short video ad production, UGC creation, and creator briefing and management. Content is built for the platform it will run on, not repurposed from other channels. Authentic, platform-native content is what converts on TikTok Shop and Shopee.
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Run and manage shoppable livestreams
For brands using livestream commerce, Confetti manages the full production: scripting, hosting, studio setup, and real-time optimisation during the show. Conversion from live shows is tracked directly, so you know what each session produced. Learn more about Shopee livestream campaigns.
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Measure, report, and iterate
After each campaign or live show, we report on the metrics that connect to revenue, not just reach. Those findings feed directly into the next campaign, so performance compounds over time rather than resetting with each activation.
Benefits
Official platform partner status
As an official TikTok Shop Partner and Shopee MCN agency, Confetti has direct platform relationships that give brands access to tools, support, and opportunities not available through general agencies.
Full-funnel integration across channels
Creator marketing, UGC production, and livestream commerce are managed together, so content compounds across touchpoints rather than running as isolated activations with separate results.
Conversion tracking from live shows
Livestream commerce campaigns include direct conversion tracking, so brands know exactly what each session produced in revenue, not just how many viewers tuned in.
Local market expertise for overseas brands
Confetti's Local Expansion service gives overseas brands, particularly those from China, a structured path into the Singapore market with local creator networks and platform-specific content strategies.
Cross-category client experience
The agency has worked across consumer goods, beauty, health supplements, financial services, footwear, edtech, and travel, with brands including Owala, Nippon Paint, Bata, EHP Labs, Pelago by Singapore Airlines, and Bybit.
Who uses social commerce creator agency services
Beauty brand scaling on TikTok Shop Singapore
A beauty brand with an established product range wants to grow its TikTok Shop presence beyond organic posts. Confetti builds an integrated campaign combining KOL seeding, short-form video ad production, and shoppable livestreams, with creators selected for category fit rather than follower count alone. The brand gets a full-funnel social commerce strategy rather than a one-off influencer activation. KOL marketing services and UGC production are coordinated so that creator content feeds directly into paid amplification.
Overseas brand entering the Singapore market
A consumer goods brand from China has strong sales at home but no established presence in Singapore. Confetti's Local Expansion service covers platform onboarding for TikTok Shop and Shopee, local creator identification, and content production calibrated for Singapore consumer expectations. Rather than adapting existing assets, the brand launches with platform-native content and local creator partnerships from day one, shortening the time to first meaningful sales.
Health supplement brand building social proof at scale
A health supplement brand needs a steady volume of authentic content to support both organic reach and paid campaigns. Confetti manages an ongoing UGC creation programme that produces short-form videos from real users, which the brand uses across TikTok, Shopee listings, and paid social. The result is a consistent content pipeline that does not depend on the brand's internal team to produce every asset.
Mid-size brand measuring influencer marketing ROI
A marketing manager at a mid-size consumer brand has run influencer campaigns before but cannot connect spend to sales. Confetti structures the campaign around trackable conversion points, with creator content linked to shoppable product pages on TikTok Shop or Shopee. Reporting covers revenue attributed to each creator and each live show, giving the marketing team the data they need to justify spend and scale what works. Influencer marketing services are built around this accountability from the start.
Frequently asked questions about social commerce creator marketing
What platforms does Confetti run social commerce campaigns on?
Confetti operates primarily on TikTok Shop and Shopee, where it holds official partner status as a TikTok Shop Partner and Shopee MCN agency. Campaigns are built specifically for each platform rather than adapted from generic social media strategies.
Can Confetti help a brand that is new to Singapore?
Yes. Confetti offers a Local Expansion service designed specifically for overseas brands, particularly those from China, looking to enter and grow in the Singapore market. This covers platform onboarding, local creator identification, and content production suited to Singapore consumer expectations.
How does Confetti measure the results of creator marketing campaigns?
Campaigns are structured around trackable conversion points connected to shoppable product pages on TikTok Shop or Shopee, so reporting covers revenue attributed to creators and live shows rather than reach and engagement alone. This gives brand managers data they can act on.
What does Confetti's livestream commerce service include?
Confetti manages the full production behind shoppable livestreams: scripting, hosting, studio setup, and real-time optimisation during the show. Conversion from each live session is tracked directly. You can learn more on the Shopee livestream commerce page.
What industries has Confetti worked with?
The agency has worked across consumer goods, beauty, health supplements, financial services, footwear, edtech, and travel. Clients include Owala, Nippon Paint, Bata, EHP Labs, Pelago by Singapore Airlines, and Bybit, which gives the team practical experience across a wide range of product categories and campaign types.
Connect creator content to sales that you can actually measure
If you are ready to connect creator content to real sales outcomes on TikTok Shop or Shopee, Confetti can build the strategy and run the execution. Get in touch to discuss your brand's goals and find out how an integrated social commerce approach fits your category.