Full-service TikTok Shop campaign management, creator content, and influencer activation built for Singapore brands.
Build your TikTok commerce presence with a certified partner
Talk to Confetti about your TikTok Shop goals and get a strategy built around real revenue outcomes.
Official TikTok Shop Partner status changes what's possible
Most agencies run TikTok ads. Confetti operates as an official TikTok Shop Partner (TSP), which means platform-level access, certified campaign tooling, and a direct relationship with TikTok that most generalist agencies simply don't have. That distinction matters when you're trying to build a commerce presence, not just a content calendar. Singapore is one of Southeast Asia's most competitive TikTok Shop markets, and brands that treat it as a pure awareness channel leave significant revenue on the table. Confetti's approach connects content, creator activation, and shoppable commerce into one accountable system, so every campaign element is pulling toward the same outcome: sales.
Production, strategy, and creator management under one roof
Fragmented agency relationships slow everything down. When your video production team doesn't talk to your influencer team, and neither talks to your commerce strategy, the result is content that looks fine but doesn't convert. Confetti manages short video ad production, UGC creation, KOL and influencer marketing, and livestream commerce from a single team. That means the creator brief, the content format, and the campaign mechanic are designed together, not handed off between vendors. For brands scaling on TikTok Shop in Singapore, that integration is what makes the difference between a one-off spike and a repeatable growth engine. You can also explore how this fits alongside Shopee livestream commerce campaigns if you're running across multiple platforms.
Creator content built to perform on TikTok, not just look good
TikTok's algorithm rewards content that holds attention and drives action, not content that's polished for its own sake. Confetti produces creator-led assets designed for the TikTok format: native-feeling short videos, UGC that reads as authentic rather than advertorial, and influencer content matched to the right audience segment. The agency connects brands with relevant creators from its network, manages usage rights, and ensures the content brief is tied to a conversion goal, not just a view count. If your brand needs KOL campaigns that go beyond reach metrics, the approach described on our KOL marketing agency services page covers how that layer works.
Livestream commerce is where TikTok Shop revenue actually happens
Short video drives discovery. Livestream is where browsers become buyers. Confetti manages the full production and strategy behind shoppable TikTok livestreams, from scripting and hosting through to studio setup and real-time conversion mechanics. For brands new to live selling, that means not having to build the capability from scratch. For brands already running live shows with inconsistent results, it means bringing in a team that measures conversion from live sessions as a primary KPI, not an afterthought. This is the part of TikTok marketing that most agencies either skip or outsource. Confetti keeps it in-house.
Performance measurement that goes past vanity metrics
Follower counts and impressions are easy to report. Revenue outcomes are what Confetti is accountable to. The agency measures performance at the level that matters: individual creator performance, content conversion rates, and overall campaign ROI. That framing shapes how campaigns are structured from the start, not retrofitted at the reporting stage. Brands in Singapore working with Confetti, whether in beauty, health supplements, consumer goods, or financial services, get campaigns built around measurable sales growth. If you want to understand how this connects to broader paid and organic performance, our performance marketing agency services page explains the wider framework.
When content, creator activation, and shoppable commerce are designed together by one team, every campaign element pulls toward the same outcome: sales.
Singapore is one of Southeast Asia's most active TikTok Shop markets, with a digitally connected consumer base that moves fast between discovery and purchase. Confetti operates here as an official TikTok Shop Partner, which means direct platform access, certified expertise, and a creator network already active in this market.
- Singapore is one of Southeast Asia's most active TikTok Shop markets.
- Confetti operates in Singapore as an official TikTok Shop Partner and Shopee MCN agency.
How TikTok marketing works with Confetti
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Define your commerce goals
The engagement starts with understanding what you're actually trying to achieve on TikTok Shop: category entry, sales volume, creator-led growth, or live commerce scale. Confetti maps your goals to a campaign structure before any content is produced or any creator is briefed. This step ensures the strategy is built around measurable revenue outcomes, not platform activity for its own sake.
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Build the campaign structure
Confetti designs the campaign architecture: which content formats to use, which creator tiers to activate, how livestream sessions fit into the overall schedule, and how performance will be tracked. For brands also selling on Shopee, this is where the social commerce creator marketing approach can be extended across platforms. The structure is built to be repeatable, not a single activation.
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Produce creator content and UGC
The Confetti team manages short video ad production and UGC creation matched to TikTok's native format. Creators are selected from the agency's network based on audience fit and category relevance, not just follower count. Briefs are tied to conversion goals, and usage rights are managed so brands can deploy the assets across paid and organic channels.
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Activate influencers and KOLs
Influencer and KOL activation runs alongside content production, not after it. Confetti connects brands with relevant creators for product seeding, review content, and campaign-specific activations. For brands wanting a deeper look at how influencer selection and briefing works, the influencer marketing agency services page covers that process in detail.
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Run and optimise live commerce sessions
For brands using TikTok Shop's livestream feature, Confetti handles scripting, hosting, studio setup, and real-time session management. Conversion from live shows is tracked as a primary KPI, and sessions are optimised based on what's actually driving purchases, not just peak viewer counts.
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Report on revenue outcomes
At the campaign level, Confetti measures individual creator performance, content conversion rates, and overall ROI. Reporting is structured around the sales metrics that matter to your business, not a dashboard of engagement numbers. This closes the loop between campaign investment and commercial result, and informs how the next campaign is structured.
Benefits
Certified TikTok Shop Partner access
Confetti holds official TikTok Shop Partner (TSP) status, giving brands direct platform access and certified campaign tooling that generalist agencies cannot offer.
Production and strategy in one team
Short video production, UGC, KOL activation, and livestream management are handled by one team, so content and commerce strategy are designed together, not handed off between vendors.
Creator network matched to your category
Confetti connects brands with creators selected for audience fit and category relevance, not just reach, ensuring influencer content is tied to a conversion goal from the brief stage.
Live commerce managed end to end
From scripting and hosting to studio setup, Confetti manages the full TikTok livestream operation with conversion from live sessions tracked as a primary KPI.
Performance measured at the revenue level
Campaigns are structured around measurable sales growth from the start, with reporting built around individual creator performance and overall campaign ROI, not vanity metrics.
Who this works for in Singapore
Consumer goods brand entering TikTok Shop
A consumer goods brand with an established Shopee presence wants to open a TikTok Shop and drive sales from day one, not spend six months building an audience organically. Confetti sets up the commerce structure, produces launch content with category-relevant creators, and runs the first live selling sessions in-house. The brand gets a functioning TikTok Shop with a conversion-focused campaign running within weeks, backed by Confetti's TSP status and creator network.
Overseas brand expanding into Singapore
A brand from China with strong domestic TikTok performance wants to replicate that in Singapore but lacks local creator relationships and platform knowledge. Confetti's Local Expansion service bridges that gap: localising the content approach, connecting the brand with Singapore-based creators, and managing the TikTok Shop setup for the Singapore market. The result is a market entry built on platform-certified expertise rather than trial and error.
Beauty brand scaling live commerce revenue
A beauty brand is already running TikTok Shop live sessions but conversion rates are inconsistent and the production quality is holding the sessions back. Confetti takes over the full livestream operation, from scripting and host briefing through to studio setup and real-time session management. Within the campaign period, live session conversion becomes a tracked, optimised metric rather than a number the brand hopes improves.
Health supplement brand running KOL campaigns
A health supplement brand has run one-off influencer posts before but hasn't built a programme that generates consistent content or measurable ROI. Confetti structures an always-on creator programme, selecting KOLs by audience fit and category credibility, managing briefs, and tracking performance at the individual creator level. The brand moves from scattered activations to a repeatable influencer engine with clear revenue attribution. See how the KOL marketing approach supports this kind of programme.
Common questions about TikTok marketing agency services in Singapore
What does it mean that Confetti is an official TikTok Shop Partner?
Official TikTok Shop Partner (TSP) status means Confetti has a certified, direct relationship with TikTok's commerce platform. This gives brands access to platform-level tooling and expertise that generalist marketing agencies don't have, which matters when you're building a commerce presence rather than just running ads.
Does Confetti handle both content production and influencer management for TikTok?
Yes. Confetti manages short video ad production, UGC creation, KOL and influencer marketing, and livestream commerce under one roof. That integration means the content brief, the creator selection, and the campaign mechanic are designed together, not split across separate vendors.
Can Confetti help an overseas brand set up on TikTok Shop in Singapore?
Confetti offers a Local Expansion service specifically for overseas brands, including those from China, entering the Singapore market. This covers localising the content approach, building creator relationships, and managing the TikTok Shop setup for the Singapore market.
How does Confetti measure TikTok campaign performance?
Performance is measured at three levels: individual creator performance, content conversion rates, and overall campaign ROI. Reporting is built around revenue outcomes from the start, not retrofitted at the end of the campaign.
Does Confetti also run TikTok campaigns alongside Shopee?
Yes. Confetti operates as both a TikTok Shop Partner and a Shopee MCN agency, so brands running across both platforms can manage their social commerce creator marketing strategy through one team rather than coordinating separate agencies.
Bring your TikTok Shop strategy to a certified partner
Confetti works with brands across consumer goods, beauty, health, and more to build TikTok commerce programmes that deliver measurable sales growth. If you're ready to move past content for content's sake, let's talk about what a performance-driven TikTok strategy looks like for your brand in Singapore.
