All pages (5) | Confetti
Malay influencers in Singapore your brand campaigns need
Discover the top Malay influencers in Singapore brands should know, covering their niches, platforms, and how to run effective campaigns with them.
Live video meets instant checkout: how brands sell through livestream shopping
Livestream shopping explained: how brands combine live video, product demos, and instant checkout to drive real sales on TikTok Shop, Shopee, and beyond.
Budgeting for KOL campaigns: what actually drives influencer marketing costs
Understand what drives influencer marketing costs in Singapore and Southeast Asia, from KOL tier and platform to content format and usage rights.
TikTok Shop commerce campaigns built to convert, not just reach
Confetti is an official TikTok Shop Partner in Singapore managing the full commerce campaign lifecycle: creator sourcing, livestream production, and performance tracking.
Choosing the right influencer agency changes what your brand can actually achieve
Compare top influencer marketing agencies by platform specialism, campaign type, and ROI focus. Find the right partner for your brand in Singapore and Southeast Asia.
MCN companies decoded: how multi-channel networks actually work for brands
Learn what an MCN company is, how multi-channel networks work, and what brands should evaluate before partnering with one for influencer and creator campaigns.
Choosing a performance marketing agency that actually moves the needle
How to choose between performance marketing companies in Singapore. Compare agency types, what to look for, and where Confetti fits for social commerce brands.
Brands that master creator partnerships sell more on Instagram
Learn how Instagram influencer marketing works, how to choose the right creator tier, set campaign goals, track ROI, and turn creator content into real sales.
Influencers and KOLs: what sets them apart and how to use both
Influencers vs KOLs: learn the real difference, when to use each, and how to work with both in a single campaign. Practical guidance for brand marketers.
KOL influence explained: the trust mechanism that converts where ads cannot
Learn how KOL influence works through trust transference, why it outperforms traditional advertising, and how brands use it to reach high-intent audiences.
TikTok Shop explained: what brands actually need to understand
What is TikTok Shop? Learn how TikTok's native e-commerce feature works, how brands can sell through it, and what it takes to succeed on the platform.
Your brand's step-by-step guide to selling on TikTok Shop
Learn how to sell on TikTok Shop step by step: account setup, verification, product listing, and content strategy for brands getting started in Singapore.