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October 26, 2026

Brand-creator partnerships built to sell, not just reach

Confetti connects Singapore brands with vetted creators and influencers on TikTok Shop and Shopee to drive measurable sales through structured brand partnership campaigns.

October 26, 2026

How B2B brands use KOLs to grow: real examples and strategy

Discover real B2B influencer marketing examples: how business brands use KOLs, analysts, and industry experts to build credibility and drive growth.

October 25, 2026

Creator marketing built around sales, not just reach

Confetti is Singapore's performance-driven creator marketing agency. KOL campaigns, UGC, and livestream commerce on TikTok Shop, Shopee, and Lazada that convert.

October 25, 2026

Creators who convert: a practical guide to e-commerce influencer marketing

Learn how e-commerce influencer marketing works, how to choose the right creator tier, and how to track sales outcomes from affiliate links, discount codes, and shoppable posts.

October 24, 2026

Budgeting for a creator agency: what actually drives the cost

What drives influencer marketing agency costs? Understand pricing models, key cost factors, and how to budget for KOL and creator campaigns in Singapore.

October 24, 2026

Measuring ROI from performance marketing campaigns, step by step

Learn how to measure ROI from performance marketing campaigns. A practical guide to KPIs, attribution, KOL tracking, and the metrics that prove real revenue impact.

October 23, 2026

Measure what actually moves the needle in influencer campaigns

Learn how to track, measure and optimise influencer marketing performance. Covers key metrics, attribution methods, brand lift and ROI for KOL campaigns in Singapore.

October 23, 2026

Track the KPIs that actually tell you if influencer marketing is working

Learn which KPIs to track for influencer marketing, how to measure campaign ROI, and how to set benchmarks that connect creator content to real business results.

October 22, 2026

What live shopping actually delivers: brand results from social commerce

Real brand results from live shopping and social commerce. Learn how brands across beauty, lifestyle, and consumer goods are driving sales through TikTok Shop and Shopee.

October 22, 2026

Your followers are already buyers. Build the strategy that reaches them.

Learn how to build a social commerce strategy that turns followers into buyers. Covers platform choice, shoppable content, UGC, influencer partnerships, and analytics.

October 21, 2026

Live selling that turns viewers into buyers, at scale

Confetti runs end-to-end livestream commerce campaigns on TikTok Shop, Shopee, and Lazada in Singapore. Host management, studio production, and performance optimisation included.

October 21, 2026

Choosing a performance marketing agency: what separates the right fit from the rest

How to choose the best performance marketing agency for your brand: what to look for, how agencies differ, and where Confetti fits in the landscape.